Herbert Peever – From Hill Dickinson To Goodison

In May 2025, law firm Hill Dickinson was announced as the official naming rights partner for Everton’s new stadium on Bramley-Moore Dock. Since then, the stadium is officially known as Hill Dickinson Stadium. Hill Dickinson already had a link to Everton when in 2010, it acquired another law firm called Cuff Roberts, which was co-founded by Will Cuff, who was, among other things, the secretary of the Blues from 1901 to 1918 and then chairman from 1922 to 1938. But there’s another – and more obscure – connection between Everton and Hill Dickinson, courtesy of a trialist from Birkenhead.

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